Salt Lake City, UT (PRWEB) November 20, 2010

Yoli, a Utah based direct sales company specializing in nutritional supplements and beverages, celebrated its first anniversary recently by flying a dozen top-producing distributors into their headquarters for a birthday celebration. This event included a party, a Utah Jazz Sky Box reception (the game went into double overtime), and a training session with the founders.

Yoli is not only one of the most unique product lines to hit direct sales, but Yoli’s new Alkalete product is taking the lead in the body alkalization movement, which is considered by many nutrition experts to be the next tsunami in health and wellness. “In just our first year of business, we have evolved from releasing our Yoli blast beverages into offering multiple products with multiple delivery systems,” said Corey Citron, Yoli’s cofounder and Chief Marketing Officer. “Based on our sales and product results in the field, we now have the preeminent ingredient, the greatest nutritional compound to ever hit the industry. Protected by 8 patents, filed with the FDA as an NDI (New Dietary ingredient), and scientifically proven to create demonstrable results in less than one week, Alkalete has quickly emerged as the driving force of Yoli, with a 22% increase in October sales alone.”

After Yoli’s initial success with their TRUTH Superfruit Antioxidant beverage formula and their FUN Active Blasts beverage formula, Yoli added our cost-saving pouches, and in the process, obliterated the overly inflated network marketing pricing structure, effectively driving the product cost down to just 69 cents per 8 ounce serving. Quite a difference from popular $ 30 bottle of juice pricing structure.

Robby Fender, Yoli’s cofounder, President, and CEO, recalls the skepticism he encountered from those who felt Yoli would not make it to their launch date.

He said, “Yoli surprised the world when we recruited 5,000 distributors in our first week and did over one million dollars in business in our first month. Next the skeptics predicted Yoli wouldn’t last three months. They were surprised again when we pulled off our first convention within three months of launch and drove over 1,200 excited Yoli fans to the Paris Hotel in Vegas for what looked more like a rock concert than a convention. Incidentally, Mr. Fender walked away from his dream home in Northern California, sold a 20 year old, very successful private money mortgage banking business, and moved his family to Utah.

During their first year, Yoli reached a milestone by donating funds to plant 100,000 trees with Trees for the Future. Furthermore, Yoli is now being endorsed by two of the greatest athletes of all time, 9-time Olympic gold medalist Carl Lewis and Gold medal decathlete Bryan Clay, who has been named the “World’s Greatest Athlete”. Also, Yoli’s top producing distributors enjoyed an incentive vacation aboard the incredible “Oasis of the Seas”, the world’s largest cruise ship.

Daren Falter, Yoli cofounder and Executive VP, walked away from a successful consulting career and a large downline in another health company. Daren is the author of How to Select a Network Marketing Company. Falter and his partners have made all the right moves in their first year to assure long-term growth and success. Falter stated, “In less than twelve months, we completely overhauled our brand and have given our distributors the billion dollar look and feel they deserved. We’re growing rapidly and improving our base and our brand every day.”

When six highly successful distributors start an MLM company, they’re definitely at an unfair advantage to the competition. Have you ever been an independent distributor in an MLM company and you didn’t think the corporate team was really listening to you? Yoli decided to change all that. Cofounder and Chief Logistics Officer, Bobby Jones, said, “We’re a company that people can call home, where they will be loved and accepted for who they are. We’re a company driven to make a difference in this world, and we’re attracting distributors who share this same vision!”

Contact:

Daren C. Falter, Executive VP

Yoli, Inc.

(360) 790-8571

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